ABOUT BRANDBOND GROUP
Built for brands with something to build.
BrandBond is a brand strategy, merch, and storefront partner based in Madison, Wisconsin. We help companies clarify what they stand for, then turn that strategy into brand moments employees, customers, partners, and communities can actually feel.
MEET THE FOUNDER
Sarah Pettit
My career started in strategy consulting at PricewaterhouseCoopers — learning how the largest businesses in the world think about growth, operations, and what actually drives value.
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From there, two decades inside companies. At Lands' End Outfitters, I worked in one of the country's largest branded apparel businesses. At American Family Insurance, I helped build brand strategy inside a complex, trust-driven category.
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Those three worlds shaped BrandBond.
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I understand the emotional power of a great brand. I also understand the business pressure behind every budget, every campaign, every sales moment, every employee experience, and every customer touchpoint.
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BrandBond is the firm I wished existed when I was on the buying side: strategic enough to understand the business, creative enough to make the brand feel special, and practical enough to get the work done.
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Want to dive in - send me an email sarahpettit@brandbondgroup.com
WHAT WE BELIEVE
Three things, plainly.
The ideas that show up in every engagement, every decision, every call.
i.
Brand is a growth lever.
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A strong brand helps people choose you, remember you, trust you, refer you, work for you, and come back.
ii.
Connection creates loyalty.
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Customers, employees, and community stay closer to brands that make them feel something.
iii.
Execution is where strategy proves itself.
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If the brand falls apart in the apparel, the store, the gift, the event, the sales follow-up, or the customer experience, the strategy is not finished.
WHY BRANDBOND
You are not hiring
a catalog.
You are hiring a partner who understands brand, growth, customer behavior, and the pressure to spend money wisely.
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BrandBond brings strategy, taste, sourcing, and execution together — so every physical brand moment has a reason, a role, and a better chance of being kept.
CREDENTIALS
Twenty years.
Three industries.
The background and credentials behind the work.
